Where The Well Things Are
In 2021, I helped start a student-run, on-campus wellness store at Belmont University.
In this role, I designed the logo, promotional graphics, merchandise, and point-of-purchase pieces. When fall of 2022 rolled around, I also took over as head of social media and started leading product photography for the store—you can view my product photo gallery here.
Spring 2021
With input from our store’s founding team, I designed the store layout & logo, shown here with the final interior. The logo and store design were intended to create a welcoming, eco-friendly, and clean mood, with the store design complementing the brand.
Fall 2021
I created this limited edition sustainability tote bag created to promote mindful living, with 25% of proceeds going to nonprofit Earthjustice.
Fall 2022
Here is one of many promotional graphics I designed for store events.
Fall 2022 – Spring 2023
I developed social media content on Instagram and Facebook, based on a strategy to promote products while educating, inspiring, and entertaining our audience.