Where The Well Things Are
In 2021, I helped start a student-run, on-campus wellness store at Belmont University.
In this role, I designed the logo, promotional graphics, merchandise, and point-of-purchase pieces. When fall of 2022 rolled around, I took over as head of social media. While creating marketing materials, I used strategy based on target audience research and a brand-consistency mindset. I also took product photos for the store, which you can find on my photography page.
Spring 2021
With input from our store’s founding team, I designed the store layout & logo, shown here with final interior. The logo and store design were intended to create a welcoming, eco-friendly, and clean mood, with the store design complementing the brand.
Fall 2021
I created this limited edition sustainability tote bag created to promote mindful living, with 25% of proceeds going to nonprofit Earthjustice.
Fall 2022
Here is an Instagram story Save the Date graphic for Faculty & Staff Appreciation Day, one of many promo graphics I designed.
Fall 2022 – Spring 2023
I developed social media content on Instagram and Facebook, based on a strategy to promote products while educating, inspiring, and entertaining our audience.